Social smartphone app for personalized recommendation of local experiences

Jesper Jarlskov

AbstractThe goal of this thesis is to define the business model for a business helping people find the most relevant nightlife spots based on their personal preferences and social relationships. The business model is created using e effectuation, an adaptive iterative decision-making process which is used to improve business models based on direct involvement from customers and other stakeholders. The main output of the thesis is a business model, as well as the system design for an online recommender system, fulling the requirements of the business model. The system design is ready to be turned into a working prototype and, through an agile process involving the potential customers, a fully working platform.
TypeMaster's thesis [Academic thesis]
PublisherTechnical University of Denmark, DTU Compute, E-mail:
AddressMatematiktorvet, Building 303-B, DK-2800 Kgs. Lyngby, Denmark
NoteDTU supervisors: Michael Kai Petersen,, DTU Compute
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IMM Group(s)Intelligent Signal Processing