@MASTERSTHESIS\{IMM2002-0805,
    author       = "J. Hreinsson and E. Samuelsson",
    title        = "Innovation strategy",
    year         = "2002",
    keywords     = "Ikke offentlig tilg{\ae}ngelig",
    school       = "Informatics and Mathematical Modelling, Technical University of Denmark, {DTU}",
    address      = "Richard Petersens Plads, Building 321, {DK-}2800 Kgs. Lyngby",
    type         = "",
    url          = "http://www2.compute.dtu.dk/pubdb/pubs/805-full.html"
}