@MASTERSTHESIS\{IMM2013-06560,
    author       = "D. Lesov",
    title        = "Incorporating social media for personalization of {ISSUU} content",
    year         = "2013",
    school       = "Technical University of Denmark, {DTU} Compute, {E-}mail: compute@compute.dtu.dk",
    address      = "Matematiktorvet, Building 303{-B,} {DK-}2800 Kgs. Lyngby, Denmark",
    type         = "",
    note         = "Michael Kai Petersen ({DTU} supervisor), mkai@dtu.dk, {DTU} Compute",
    url          = "http://www.compute.dtu.dk/English.aspx",
    abstract     = "ISSUUi is a leading digital publishing platform delivering exceptional reading experiences of magazines, catalogs and newspapers. It is the fastest growing digital publishing platform in the world with around 60 million monthly readers and over 10 million publications available, but also a very popular destination site where people are engaging with the web's best publications and where publishers build their audience.
In order to progress and improve the relations with its users and customers {ISSUU} started to incorporate integrations with social media sites like Facebook and Twitter. Due to the early stages of the incorporation and focusing on the different objectives {ISSUU} hasn’t used the full potential of the Social Media integration and hasn’t benefited from that in order to improve its services.
The importance of the social networking today is outstanding, and most of the companies have already invested a lot of time and money into their social efforts. It is undeniable that the society had shifted into a new era of social. Social Media now takes up the majority of people’s media consumption. So, not only do social media allow companies to reach consumers more easily and effectively, it also may be the qualifying factor as to whether or not any business gets done."
}