@MASTERSTHESIS\{IMM2011-06071, author = "A. Dhir", title = "People, Product and Experiences - User Centered Design of Mobile Mixed Reality Applications", year = "2011", school = "Technical University of Denmark, {DTU} Informatics, {E-}mail: reception@imm.dtu.dk", address = "Asmussens Alle, Building 305, {DK-}2800 Kgs. Lyngby, Denmark", type = "", note = "Supervised by Associate Professor Assistant Professor Michael Kai Petersen, mkp@imm.dtu.dk, Associate Professor Jakob Eg Larsen, jel@imm.dtu.dk, {DTU} Informatics, and Professor Antti Yla Jaaski, Aalto University", url = "http://www.imm.dtu.dk/English.aspx", abstract = "This thesis is based on the newly emerging area of Mobile Mixed Reality (MMR) which is still a futuristic concept for most of the people. According to User Centered Design (UCD) principles, it is important to take potential users into account in pursuing a successful application based on novel technologies, such as mixed reality (MR). User Experience (UX) refers to users' perceptions and responses that result from the use or anticipated use of a product, system or service. The main purpose and goal of this thesis was to apply {UCD} and {UX} approaches in designing {MMR} applications. Empirical {UCD} was performed by using focus groups, questionnaire and scenarios. As a result, it was found that majority of the user needs were pragmatic such as personalization, reliability, relevance and usefulness. I implemented four semifunctional prototypes and ve non-functional proofs of concept on {MMR} based on {UCD} study results. {UX} evaluation was carried by using {SUXES,} AttrakDi and Emocard in order to assess as well as improve the {UX} of the created prototypes and proofs of concept. {UX} evaluation results shows that concreteness, realizability, personalization, novelty, intuitiveness and usefulness were some of the deciding factors for user expectations and perceptions in regard to {MMR}. Studying user expectations is essential for designing products on novel and futuristic technologies such as {MMR}. Understanding of user expectations can potentially help in the approximation of {UX} even before the actual implementation and interaction with user. All the prototypes and proof of concept received high grade in terms of use experience and overall acceptance in the {UX} evaluation results. This thesis has methodologically validated that products developed based on {UCD} receive higher acceptance in di fferent {UX} evaluations." }