@CONFERENCE\{IMM2008-05714, author = "J. E. Larsen and K. Kristensen and R. Edwards and P. Coulton", title = "Mobile Users : Comparing Trends in Denmark and Britain", year = "2008", month = "oct", keywords = "Mobile phones, users, usage, trends", booktitle = "Future Mobile Experiences, next generation mobile interaction and contextualization workshop at NordiCHI 2008", volume = "", series = "", editor = "", publisher = "", organization = "", address = "", url = "http://www2.compute.dtu.dk/pubdb/pubs/5714-full.html", abstract = "In this paper, we describe trends in mobile phone use in Denmark and Britain based on observations of information publically broadcast by Bluetooth-active devices in two environments with a mainly 18-25 year-old demographic. The study is based on more than 25000 unique devices found based on almost 500000 data points collected at the Roskilde Festival and at the Lancaster University campus to provide a snapshot of mobile phone use amongst the age group. It is found that the collected data varies from data on market share, suggesting the need to study particular groups separately when studying trends in the market. We find that discoverable Bluetooth devices can provide such insights into trends of use of mobile devices in the wild." }