@TECHREPORT\{IMM2006-04954,
    author       = "L. S{\o}rensen and R. V. Vidal",
    title        = "Creativity and Strategy Development",
    year         = "2006",
    keywords     = "Strategy, creativity, methods, case study",
    number       = "",
    series       = "IMM-Technical Report-2006-20",
    institution  = "Informatics and Mathematical Modelling, Technical University of Denmark, {DTU}",
    address      = "Richard Petersens Plads, Building 321, {DK-}2800 Kgs. Lyngby",
    type         = "",
    url          = "http://www2.compute.dtu.dk/pubdb/pubs/4954-full.html",
    abstract     = "This paper focus on how creative thinking, processes and methods can support the strategy development and planning process in organisations. First, several fundamental concepts related to both strategy development and planning are stipulated. In addition, the concept of living organisation will be discussed as well as the interaction between strategy and creativity. Then, methodological ideas to support the strategy making process are presented enhancing the use of creative methods and tools. Finally, a case study related to the development of a strategy for organisational development using creativity tools is discussed."
}