@MASTERSTHESIS\{IMM2005-03850,
    author       = "O. Greve",
    title        = "Strategiudvikling i landbrugsvirksomheder - fremgangsm{\aa}de og metode",
    year         = "2005",
    keywords     = "Multimetodologi, {SWOT,} visionskonference, scenariemetodik, landbrug",
    school       = "Informatics and Mathematical Modelling, Technical University of Denmark, {DTU}",
    address      = "Richard Petersens Plads, Building 321, {DK-}2800 Kgs. Lyngby",
    type         = "",
    note         = "Supervised by Professor Rene Victor Vidal",
    url          = "http://www2.compute.dtu.dk/pubdb/pubs/3850-full.html",
    abstract     = "Dette projekt anvender en multimetodologisk tilgang til strategiudvikling i danske landbrugsvirksomheder. Det unders{\o}ges, om en multimetodologisk tilgang kan danne rammen om en mere velegnet fremgangsm{\aa}de til strategir{\aa}dgivning i landbruget. Den mulitimetodologiske tilgang anvendes i dette projekt ved h{\aa}ndtering af en konkret strategiudviklingsproces i en dansk landbrugsvirksomhed.

Gennem definition af m{\aa}lene for projektet og fastl{\ae}ggelse af projektets overordnede metode, har projektet gennemg{\aa}et en strategiudviklingsproces designet udfra en multimetodologisk tilgang. Rapportens procesbeskrivelse l{\ae}gger v{\ae}gt p{\aa} s{\aa}vel planl{\ae}gning af metode og fremgangsm{\aa}de, udf{\o}relse af intervention som ogs{\aa} opsamling og evaluering af interventionens resultater.

Det kan udfra det udarbejdede projekt konkluderes, at en multimetodologisk tilgang til strategiudvikling i danske landbrugsvirksomheder kan v{\ae}re s{\ae}rdeles velegnet i bedrifter, hvor der er identificeret et akut forandringsbehov. Dette er interessant set i lyset af de aktuelle fremtidsudsigter for den danske landbrugssektor.

In English:

This project applies a multimethodological approach for strategic development in danish agricultural businesses. It is examined, whether a multimethodological approach can supply the framework for a more suitable practice for strategic consultancy in agricultural businesses. The multimethodological approach is in this project applied in a process for strategic development on a real-life danish agricultural business.

By defining the objectives of the project, and by providing a methological base, this project is undergoing a process of strategy development using a multimethodological approach. The description of this process of strategy development is taking into account planning and design of method and approach, carrying out the intervention, as well as collection and evaluation of the results.

After carrying out this project it is concluded, that a multimethodological approach for strategic development in danish agricultural businesses can be very suitable in businesses, where an immediate need for change is identified. This is especially interesting taking into account the future prospects of the agricultural sector in Denmark."
}