Personalized Mobile Service: My Mobile Sports Closet | Shanshan Zhu
| | Abstract | The overall purpose of this thesis is to provide a sport apparel manufacturer with new sale channels on mobile commerce. For their customers, as our end users, a personalized mobile shopping client is installed on their mobile phones that will enable them to keep an eye on the season new releases, maintain their own closet, and communicate with each other within the online community. We believe that there is a big potential market in this area. For the sports apparel manufacturers, it helps to keep a circle of loyal fans on their product promotion and stimulate the interactions between fans on the consumption basis. For the end users, it is a novelty to try and an exciting experience to share with friends. This report addresses the mobile interaction design concerns, presents the whole developing process ranging from theme proposal to producing the high-fidelity prototype, and gives a marketing analysis from the business perspective. | | Type | Master's thesis [Academic thesis] | | Year | 2007 | | Publisher | Informatics and Mathematical Modelling, Technical University of Denmark, DTU | | Address | Richard Petersens Plads, Building 321, DK-2800 Kgs. Lyngby | | Series | IMM-Thesis-2007-106 | | Note | Supervised by Assoc. Prof. Henning Olesen, IMM, CICT, DTU. | | Electronic version(s) | [pdf] | | BibTeX data | [bibtex] | | IMM Group(s) | Other |
|