@ARTICLE\{IMM2004-02842,
    author       = "R. V. Vidal and L. S{\o}rensen and E. Engstrom",
    title        = "Using soft {OR} in a small company - The case of Kirby",
    year         = "2004",
    keywords     = "strategic planning, soft {OR,} Technology adoption, strategic choice, sme",
    pages        = "555-570",
    journal      = "European Journal of Operational Research",
    volume       = "152",
    editor       = "",
    number       = "3",
    publisher    = "",
    url          = "http://www2.compute.dtu.dk/pubdb/pubs/2842-full.html"
}